May 12, 2010

FOR IMMEDIATE RELEASE

Picture Perfect: 2010 Pebble Beach Concours Posters Showcase Stunning Cars Captured by Acclaimed Artists


PEBBLE BEACH, Calif. (May 12, 2010) — One of the most anticipated traditions of the Pebble Beach Concours d’Elegance is the annual commemorative poster. In recent years this tradition has extended to posters created to honor the Pebble Beach Tour d’Elegance and Pebble Beach RetroAuto.

“The art of the automobile is at the heart of the Pebble Beach Concours d’Elegance,” said Sandra Button, Chairman of the Concours. “Having renowned artists capture the beauty, performance and excitement of some of the world’s most desirable cars on our posters is another way for enthusiasts around the globe to enjoy ‘The World’s Concours.’ All three posters will be available at the 2010 Pebble Beach Concours d’Elegance on August 15.”

The 2010 Pebble Beach Concours d’Elegance poster is being painted by Harold Cleworth and features one of the world’s most legendary and prized cars — the Alfa Romeo 8C 2300 Monza. Designed by Vittorio Jano, the 2.3 liter was Alfa Romeo’s primary racing engine throughout most of the 1930s, and it also powered 188 production road cars. Alfa Romeo’s victory at the 1931 Italian Grand Prix at Monza gave the “Monza” name to the twin-seater GP car — a shortened version of the Spyder.

Cleworth, who began his painting career in England where he produced album covers for the Rolling Stones, The Who and others, has lived in California for a number of years. His paintings have a strong sense of place and often employ dramatic use of open, negative space that adds tension and serenity to his work. A member of the Automotive Fine Arts Society (AFAS), his work now often features spectacular cars.

The 2010 Pebble Beach Tour d’Elegance poster celebrates the 50th anniversary of the Ferrari 250 GT SWB Berlinetta. Specifically, the poster will show the ultimate SWB 250, a 1961 SEFAC (as Ferrari’s racing team was then known) competition berlinetta, chassis and engine number 2807. While specifications varied, most SEFAC “Hot Rods” (as the competition berlinettas were popularly named) featured a lighter, more rigid chassis, a Testa Rossa-spec engine and were stripped of road car interior pieces and insulation. These cars were very successful on the race track, including a first in class at Le Mans in 1961.

Capturing the magic of this powerful innovation is British automotive artist Barry Rowe. This is Rowe’s ninth poster for the Pebble Beach Tour d’Elegance. Rowe has also painted four of the Pebble Beach Concours d’Elegance posters, so he is the Concours’ most commissioned artist. Making distinctive use of light, shadow and movement, Rowe has illustrated the style and beauty of some of the world’s most sought-after classic cars.

Since its inception in 2005, Pebble Beach RetroAuto has become an integral part of Pebble Beach Automotive Week for automobile connoisseurs and collectors seeking historic automobilia, automotive art and the latest luxury goods. The 2010 Pebble Beach RetroAuto poster will feature two Jaguars racing through the Del Monte Forest. Tim Layzell, the artist, has placed the white D-type driven by Pearce W. Woods in the 1956 Pebble Beach Road Race just ahead of the black XK120 driven to victory by Phil Hill in 1950, the first year the races were conducted. The cars are depicted dramatically coming out of a corner and dappled by light and shadow.

First conducted in 1950, Pebble Beach Concours d’Elegance® (www.pebblebeachconcours.net) has grown to be the world’s premier celebration of the automobile. Only the most beautiful and rare cars are invited to appear on the famed 18th fairway of Pebble Beach Golf Links®, and connoisseurs of art and style flock to see these masterpieces. Charitable donations raised by Pebble Beach Concours d’Elegance® now total over $13 million. Related events include Pebble Beach Tour d’Elegance™ presented by Rolex, Pebble Beach RetroAuto™, and Pebble Beach® Auction presented by Gooding & Company. Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Concours d’Elegance®, Pebble Beach Tour d’Elegance™, and Pebble Beach RetroAuto™ are trademarks, service marks and trade dress of
Pebble Beach Company. All rights reserved.

Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™ and Casa Palmero®. The company also operates four renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™ and Del Monte™ Golf Course. Its other famed properties include The Spa at Pebble Beach™ and 17-Mile Drive®. In addition to the Pebble Beach Concours d’Elegance®, Pebble Beach Resorts® annually hosts the AT&T Pebble Beach National Pro-Am, The First Tee Open at Pebble Beach and the Callaway Golf Pebble Beach Invitational. Pebble Beach Golf Links® has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and will host its fifth U.S. Open in 2010. For reservations or more information please call (800) 654-9300 or visit www.pebblebeach.com.



Contact:
Contact: PCGCampbell – Jeff Green (310) 224-4961 (jgreen@pcgcampbell.com);
Dave Boulé (310) 224-4959 (dboule@pcgcampbell.com)

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