DEMOGRAPHICS

Participants in the Pebble Beach Concours d’Elegance include many of the wealthiest and most powerful people in the world—people whose names routinely appear in the pages of Forbes and Fortune magazines, the Financial Times, The New York Times, and The Wall Street Journal.

Entrants often spend hundreds of thousands of dollars to acquire a car, hundreds of thousands to restore it, and tens of thousands more to transport it to Pebble Beach to compete for our top award. Come day of show, the cars pulling onto the eighteenth fairway of Pebble Beach Golf Links often have a total estimated value of half a billion dollars.

Judges are drawn from the highest echelons of the automotive and design industries.

The competition attracts fifteen thousand affluent aficionados who pay a minimum of $325 for general admission. Individual VIP packages for the Concours are priced at $750 and $2,500, and we have put together multi-event VIP ticket packages valued at tens of thousands of dollars.

The Concours also draws together close to 1,200 media members representing a multitude of general news, trade, style and entertainment outlets from around the globe (close to a quarter of our media credentials are granted to journalists outside of the US, and they generate nearly half of our print and online coverage).

Partnering with the Pebble Beach Concours d’Elegance and Advertising in Concours publications offers you the most direct way to reach this highly sought after group of people.