Display & Debut Sponsorships

For sponsorship inquiries, please contact Senior Director Sean Jacobs at (415) 777-2077 or (831) 622-1700 or via email at sjacobs@pebblebeachconcours.net

Concept Car Display

The strategically located upper lawn of The Lodge is available on Saturday afternoon and all day on Concours Sunday for manufacturers’ concept car displays. This busy locale is the premier showcase for new cars during Pebble Beach Automotive Week. Additionally, each car receives a one-page editorial in the official Concours event program and inclusion on the official Concours website.

Concours Village

Concours Village, a high-pedestrian-traffic site that Concours spectators traverse on their way to the show field, is the premier location available for manufacturer displays. With over 60,000 sq ft. of interactive space open to the public, the Concours Village will be the place where visitors begin their Pebble Beach Automotive Week experience.

Recent partner activations include INFINITI, Karma, Lamborghini, Lexus, Lucid Motors and Polestar, to name a few. Thousands of car aficionados annually tour the popular Concours Village displays at Pebble Beach, where the Concours Media Center Presented by WeatherTech, host of over 1,000 domestic and international media members, also sits. Retail, concessions, ride and drive opportunities, and much more are located here.

New Car Launch at The Lodge at Pebble Beach

On Thursday, Friday or Saturday of Pebble Beach Automotive Week, auto manufacturers can utilize the Concours awards ramp and adjoining lawn to conduct press conferences that address a worldwide media audience. Participating manufacturers receive exclusive access to the nearby restaurant, The Bench, with adjoining fire pits for your morning event, or to the Stanton Room at The Lodge during your evening event.

New Car Launch at The Inn at Spanish Bay

On Thursday, Friday or Saturday of Pebble Beach Automotive Week, auto manufacturers can utilize a meeting room and outside patios with ocean views at The Inn at Spanish Bay to conduct press conferences that address a worldwide media audience.

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The Pebble Beach event strives to honor the artistry and craftsmanship of bygone eras.

—The New York Times

An Unmatched Tradition of Automotive Excellence since 1950

August 17, 2025 — Just 267 Days left!