The Pebble Beach Concours d'Elegance Blog

Coming to our 2021 Concept Lawn: Lincoln Aviator Shinola Concept

August 10, 2021

It all started with a watch, a duffle bag and a bike seat. Two iconic brands with a passion for craftsmanship and a confidence for what they represent, Lincoln and Shinola have teamed up to create a one-of-a-kind edition, the Lincoln Aviator Shinola Concept. 

The Lincoln Aviator Shinola Concept showcases a soft white exterior, inspired by Shinola’s iconic mother of pearl stone dials, that reflects hues of blue in a true expression of luxury. Copper accents throughout, inspired by the copper-plated structure that attaches to a Shinola bike seat, give off a rose gold hue—creating an exterior that highlights progressive utility.  

The interior appeals to the most refined of senses—that soft-touch look and luxurious smell of Shinola whiskey leather for the seats combined with a crème suede that matches the inserts. Inspired by the Shinola brand stripe, a woven textile sewn into the seats in all three rows gives off a unique, textural look. Liam Butler, Lincoln color and material designer, says he took each stitch of the original stripe and scaled it to be proportionate for this Aviator concept, adding a blue tone that acknowledges Lincoln’s many signature blues. 

“Our design team was given a rare gift to find inspiration with the only limitation essentially being artistry and craftsmanship,” said Kemal Curic, design director, Lincoln. “Two brands who understand each other’s love of design, Shinola opened up their showroom to Lincoln designers as a playground, allowing them to explore how the Shinola brand’s lifestyle and ethos could be woven into a design theme of one of our vehicles—in this case, our Lincoln Aviator.” 

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