Genesis X Speedium Coupe: See it on our 2022 Concept Lawn
August 21, 2022
The Genesis X Speedium Coupe was born out of a “freestyle” design exercise. It translates the timeless Genesis design philosophy of “Athletic Elegance” in an even more progressive way.
The name Speedium was inspired by the passion for motorsports felt by Genesis designers at that Korean racetrack. It also encapsulates their belief that the emotional value of driving will remain strong in the era of electrification.
On the front of the concept, the marque’s signature Two-Line lamps have evolved into a full-width element that encompasses the shape of the Genesis Crest Grille. The EV face symbolizes the transformation of Genesis toward becoming an all-electric car brand. From an overhead perspective, the hourglass silhouette highlights the car’s passion and character. The curvaceous and sensuous form accentuates the wheel arches creating muscular presence. Viewed from the side, the Parabolic Line extending from the front to the rear of the car maintains a certain tension in the design—as a classic car would.
The deliberate “anti-wedge” design culminates in a streamlined look that exudes understated elegance. The elliptical tail balances the look for a visually engaging tension between convex and concave surfaces in the rear.
The concept is finished in a metallic emerald-green shade called “Inje Green,” a color that encompasses the mountainous landscape where the track is located. It completes the image of a classic car that embodies dynamism, speed and timeless elegance.