The Legendary Lancia Stratos Zero in a Collectible Design
September 4, 2024
Article and photos courtesy of The Outlierman
We are pleased to present our exclusive 2024 Pebble Beach Concours d’Elegance® collection, a 100% Made in Italy Limited Edition that celebrates the style of the 1970 Lancia Stratos Zero, the star of the 73rd edition of the world’s most prestigious classic car event and over 50 years of automotive history as an emblem of future, performance, and timeless style.
Design and innovation: the collectible Tie and Silk Scarf
The concept car designed by Marcello Gandini, chief designer at Bertone, accelerates into the future in the design of the collectible tie that our Bologna-based designers created exclusively to highlight its distinctive wedge-shaped, aerodynamic and futuristic silhouette. The Stratos logo multiplied infinitely is the key element of the mesmerizing background texture that characterizes the entire collection, and in the refined silk scarf, it lights up to become an elegant frame.
The historic Stratos logo and the official logo of the Limited Edition The Outlierman x Pebble Beach Concours d’Elegance® 2024 are connoisseur details that further embellish creations entirely handmade by our seamstresses in Como using high-quality silk.
Lancia Lancia Stratos Zero: A Revolution in Automotive Design
Presented at the Turin Motor Show, the 1970 Lancia Stratos Zero is a masterpiece of automotive design that marked a pivotal moment in the world of concept cars. Its cockpit embodied the futuristic vision of the era, with a minimalist, almost rectangular steering wheel, a series of digital indicators and warning lights instead of the typical dashboard, and a door-opening system never seen before: it did not have classic side doors, but the entire windshield and roof lifted in one piece to allow access to the interior. The chosen body color, a bold and iridescent orange, expressed the desire to break the mold, accelerate, and leave behind everything that had been seen and known.
Celebrating the car at the 2024 Pebble Beach Concours d’Elegance
The 2024 Pebble Beach Concours d’Elegance showcased a splendid celebration of historic cars and innovative designs for the delight of enthusiasts and collectors from around the world. Among the most appreciated categories were:
125th anniversary of Packard, with a selection of models showcasing the evolution of a brand synonymous with American luxury for almost six decades, starting from 1899.
Maserati, a tribute to the racing cars of the Maserati brothers and their legendary GT models.
Creations by Pietro Frua, a selection of the most elegant and distinctive creations by one of the Italian masters of design and coachbuilding.
BPR and FIA GT racing cars from the ’90s, with supercars that became track champions like the McLaren F1, Ferrari F40, Bugatti EB110, Mercedes CLK GTR, Porsche 911 GT1, Lotus Elise GT1 and Dodge Viper.
Wedge-shaped concept cars, a category featuring the futuristic cars of the ’60s, ’70s, and ’80s, including the 1970 Lancia Stratos Zero.
A tribute to the Golden Age of Automobilism
The 1970 Lancia Stratos Zero, along with our creations that celebrate it, embodies the spirit of a golden era for innovation and automotive passion. Exclusively created for the judges and collectors participating in the event, the tie and scarf The Outlierman x Pebble Beach Concours d’Elegance® 2024 are exceptionally available in limited numbers on our e-commerce for our most loyal supporters.
