INSIDER Magazine

Reach a Highly Sought After Demographic

The Pebble Beach Concours d’Elegance INSIDER offers advertisers the opportunity to reach our select audience throughout the year.

The INSIDER offers an in-depth discussion forum for our dedicated readership of connoisseurs, collectors, celebrities and leading auto professionals who share a passion for the Pebble Beach Concours d’Elegance. Features include behind-the-scenes articles written by leading automotive experts giving exclusive commentary on the world of the automobile.

Our online publication is deployed to our highly curated and engaged email list of over 15,500 subscribers which includes Pebble Beach Concours d’Elegance entrants, judges, sponsors, and industry leaders from all over the world. 

In addition, the online INSIDER will also be amplified across our social media channels to our 167,600+ followers. Our social media audiences are completely organic with no paid promotions — our followers are an authentic and engaged audience.

For advertising inquiries, please contact Senior Director Sean Jacobs at (415) 777-2077 or (831) 622-1700 or via email at

Pebble Beach Concours d'Elegance digital-first INSIDER magazine

Celebrating the Life & Legacy of the Automobile

INSIDER Summer 2024

Join us as we delve deep inside the world of collector cars. Here we talk with leaders from racing legend Jacky Ickx to rising star Aloisa Ruf, we spotlight great cars ranging from Packard’s high-performance Speedsters of the Classic Era to the mid-century modern designs of Pietro Frua, and we pay homage to the designers who led the wedge movement and the restorers who are working hard to make certain that supercars that raced in the 1990s remain on road and track today. We also travel to new events from the Velocity Invitational at Sonoma Raceway in California to the Oberoi Concours in Udaipur, India.

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INSIDER Winter 2023

In this INSIDER we take one last look at some of the cars, the classes, and the events that made history amidst Pebble Beach Automotive Week in 2023. Among other things, we hosted magnificent gatherings for the Mercedes-Benz S Series and for Figoni-bodied creations, we exhibited our first-ever class of McLarens, and we celebrated the 25th Pebble Beach Tour d’Elegance! Here we also pay tribute to some of the people who have shared themselves and their passion for cars with us. Then we step into the future, showcasing some of the special cars and classes that will be headed our way in 2024. 

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INSIDER Summer 2023

“I am pleased by the international scope of the articles included in this issue of the Pebble Beach Concours INSIDER, and I am even more excited by the magazine’s historic range. Articles cover a span of time from the automobile races held at Hotel Del Monte in the early 1900s to the latest creations coming from Gordon Murray Automotive—not to mention the new generations and the tools and and techniques being used to bring past into present at LaVine Restorations.” —Concours Chairman Sandra Button

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INSIDER Winter 2022

In this edition of the INSIDER, we look to the future with our forthcoming features and special classes, as we take one final glimpse back at the many special moments of the 71st Pebble Beach Concours. We interview Lee Anderson, owner of the Best of Show-winning 1932 Duesenberg J Figoni Sports Torpedo, who shares a “Duesy of a story” with us, and we celebrate a record sum raised for charity this past year.

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INSIDER Summer 2022

In the Summer 2022 issue of the INSIDER we interview Derek Bell, learning what drives this five-time Le Mans winner, and we journey on the latest Mercedes-Benz 300 SL Classic rally. We also take a tour of Rob Kauffman’s dream garage and look back on the advertisements that elevated Lincoln to a luxury marque.

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INSIDER Winter 2021

In our winter INSIDER, we celebrate the pleasure of gathering with people who share our passion for cars and the many ways we impact the lives of cars. We also look to the future, noting our forthcoming features and special classes, even as we take one final glimpse back at the 70th Pebble Beach Concours. We interview Derek Bell, learning what drives this five-time Le Mans winner, and we journey on the latest Mercedes-Benz 300 SL Classic rally.

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INSIDER Fall 2021

Start your engines and get ready to experience our 70th celebration in the Fall 2021 INSIDER! As we look back on Pebble Beach Automotive Week, we celebrate the new memories made and look forward to welcoming all of you back to the 18th fairway next August.

In the Fall INSIDER we take a closer look at the Porsche 917 class, celebrate the 50th anniversary of the Lamborghini Countach, and feature our 2021 Best of Show winner, the 1938 Mercedes-Benz 540K Autobahn Kurier shown by The Keller Collection at The Pyramids.

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INSIDER Summer 2021

As we approach our 70th celebration in August, we’re commemorating the many visionaries and trailblazers who helped build this event over the last seven decades into what it is today. Featured articles include a profile of Craig Davis, the father of the Tour d’Elegance, an essay by Paul Russell on working with Ralph Lauren to restore the car that would win Best of Show in 1993, and a collection of your favorite memories from past Concours events.

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INSIDER Spring 2021

In the Spring 2021 issue, we celebrate the cars we love, as well as the people who collect them. Featured articles include a conversation with world-renowned collector Dr. Fred Simeone, a collection of your favorite memories from past Pebble Beach Concours events, as well as the story of two friends on an adventure in La Carrera Panamericana.

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INSIDER December 2020

In the December Pebble Beach Concours d’Elegance Insider we’re celebrating the heart of what makes the Concours special – the memories and experiences shared with our friends and family during Pebble Beach Automotive Week. We take a trip down memory lane with the stories and photos submitted by our extended Concours family, look back with Arturo Keller as he recalls special times with family and friends, and Glenn Mounger shares his father-daughter journey along the Colorado Grand.

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INSIDER September 2020

In the September Pebble Beach Concours d’Elegance Insider we’re celebrating the Porsche 917, looking back at our 1970s Best of Show winners, and have exciting news regarding the Pebble Beach Concours charities!

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INSIDER August 2020

This special Automotive Week issue features our tribute to Sir Stirling Moss, an insider look at the Anne Brockinton Lee & The Robert M. Lee Automobile Collection, and the history of Dawn Patrol presented by Hagerty.

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INSIDER July 2020

This month, the Pebble Beach Concours d’Elegance Insider celebrates “The Road to Best of Show.” Read on for inspiring stories around what it takes to win at Pebble Beach, and the incredible moment when the winner crosses the ramp.

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INSIDER June 2020

We are pleased to share with you the inaugural issue of our new digital Insider, a monthly magazine sharing inspiring stories, insights and information about the Pebble Beach Concours and the collector car community. In this June issue, Paolo Pininfarina shares some family history and discusses many of his favorite cars, we unveil the poster art for the 2021 Pebble Beach Tour d’Elegance presented by Rolex, and we honor our first decade of Best of Show winners.

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