We pride ourselves on creating custom-designed sponsorship and entertainment packages—developed to reach new and existing customers, employees or media—for companies seeking to participate in one of the world’s premier marketing opportunities. We would like to work with you to create a sponsorship program unique to your company and the Pebble Beach Concours d’Elegance.



Pebble Beach Tour d’Elegance presented by Rolex (Thursday, August 15, 2019)

The annual Tour, featuring more than 150 Concours entrants and attracting thousands of spectators along the 70-mile route, begins at the Pebble Beach Equestrian Center, twists through 17-Mile Drive, heads south to Big Sur, pauses for lunch in Carmel and then returns to the Start/Finish line. A wide assortment of promotional possibilities exist for this major media event, ranging from the provision of pace car vehicles to the placement of logos on the Tour start/finish sign, from posters and brochures to lunch sponsorships.

Pebble Beach Classic Car Forum (Thursday, August 15, 2019Saturday, August 17, 2019)

Now in its third year, the Pebble Beach Classic Car Forum features industry luminaries discussing the most pertinent and engaging topics facing the collector car world today. Must-see panel discussions and interviews are hosted at The Inn at Spanish Bay throughout the week. Partners can partner with us to host the Forum venue itself, or individual Forum sessions, helping to welcome our speakers and the audience.

Pebble Beach RetroAuto (Thursday, August 15, 2019Saturday, August 17, 2019)

In its new home at The Inn at Spanish Bay, RetroAuto continues to be the destination for the true automotive enthusiast; it features an elegant and thoughtfully curated collection of exhibitors offering rare collectibles and memorabilia from our automotive past, as well as the latest luxury goods and technological tools to enhance today’s driving experience.



Participant Hospitality Area

Here’s a rare opportunity to reach a uniquely upscale audience—our Concours participants. Sunday’s Participant Hospitality area—a ground floor, ocean view room with an outdoor patio—is where all car owners and their families gather. As a sponsor of this venue you can join other sponsors in distributing your product as a gift to our VIP participants.

Judges’ Suite

Sponsorship of Sunday’s Judges’ Suite brings rare entrée to an elite collection of automotive and design industry icons, CEOs, race car drivers and automotive celebrities.This suite includes all Honorary, Chief and Class Judges. In-room signage, product placement and sampling, and acknowledgment in the program and over the public address system round out the package.

Media Center

Sponsorship of the newly configured Concours press room, open Wednesday thru Sunday to more than 1,000 national and international media, ensures your corporate message will be seen again and again by leading members of the Fourth Estate.

Club d’Elegance

Sponsorship of Club d’Elegance provides access to the upper level of Concours spectators—our VIP patrons. This venue is located at the Equestrian Center, where over 900 VIP patrons enjoy an elegant full breakfast and an exceptional buffet lunch. VIP shuttles available only to Club members take them closer to the event (Manufacturer-supplied automobiles can be used as part of this special shuttle service). Signage and gifts from your company inside the Club d’Elegance tent make this a perfect place to get new clients.



Hospitality Suites

Host up to 60 clients, business prospects, employees and friends in the most exclusive Concours setting—a ground floor, ocean view room at The Lodge at Pebble Beach. Watch the Concours up close and in comfort. We can build a special patio featuring all the amenities . . . right outside your door.

Chairman’s Hospitality in Stillwater Bar & Grill

This entry-level hospitality opportunity provides first-time Concours sponsors with the ability to entertain up to ten (10) VIP guests and clients in Stillwater Bar & Grill, along with other guests of the Concours Chairman. Stillwater is located in the main building of The Lodge at Pebble Beach, overlooking the show field. Guests are provided access passes to the Concours, poster and program vouchers, and a full buffet lunch, as well as desserts and an open bar from 11:00 am to 5:00 pm during the show.



Trophy Sponsorship

As a trophy sponsor, you will have the opportunity to be a part of the action and in the mix with car owners, Honorary Judges and event officials during the climax of Pebble Beach Automotive Week—the Concours awards ceremony. You may provide a representative to present the trophy. If you’ve never been involved with the Pebble Beach Concours d’Elegance, being a trophy sponsor is a great introduction to this world-famous event! A list of available trophies can be shared upon request.



Participant Gift (Men’s Tie and/or Women’s Scarf)

This special-edition gift is presented to the more than 200 Concours Entrants and 150 Honorary, Chief and Class Judges, including a blend of corporate CEOs, automotive executives and designers, Hollywood celebrities and race car drivers. Every facet of the specially-designed tie is developed and managed with the participating sponsor, who also receives acknowledgment in the official Concours program and on the sponsor page of the Concours Web site.

Gift Bags to VIP Guests of Pebble Beach Resorts

The most direct direct-mail campaign you’ll ever use. On the Thursday of Pebble Beach Automotive Week, place a gift, magazine or brochure from your company in the hotel rooms of Concours guests at The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. (Available to current sponsors only in addition to their existing sponsorship package.)



Airline Sponsorship

The Concours annually flies VIPs, judges and media to the August show, and Concours Selection Committee members travel to similar events throughout the year. In exchange for airline transportation, a customized Concours sponsor package can be created that blends VIP hospitality, access to private weekend events, advertising, public relations and other products/amenities.

Overseas Car Transport

This is an opportunity to work directly with Pebble Beach Concours d’Elegance car owners. Your company will be transporting some of the most valuable cars in the world and you will have the opportunity to refer to that in promotional materials. In exchange for the car transport, we will help you customize a Concours sponsorship package that blends VIP hospitality, access to private weekend events, public relations and advertising in our yearly program that goes into the hands of over 15,000 spectators, participants, and other sponsors.